Building a brand identity from the ground up for an event company specializing in corporate banquets organization. My task was to find a name that talks about the product, and sound identically in the main target languages: English, Russian and Uzbek.
The logomark represents an abbreviation “BE” which stands for Banquet Expert, where “E” is placed over the “B” forming a crown. My services included formulating brand guidelines for design, style and tone, creating a WordPress website and social media branding.
- Brand image
- Print & digital
- WordPress Website
- Social media branding
- SEO & SMM
“Какое счастье , когда твои задумки и идеи твоего проекта могут идеально упаковать и донести до потребителя. Огромная благодарность Умеду за осуществление самых смелых идей”
CEO, Banquet Expert
The union of three successful brands — the threefold strength!
After trying different motifs I decided to play with the abbreviation “BE” which stands for Banquet Expert. I thought the “BE” symbol might be a good concept as it would work well in promos as a part of a call to action, e.g. “BE happy” or “Let it BE”.
I also tried to make the letter B look like number 3 since there are three founders / brands who have formed the new company and this fact is reflected in the philosophy of the brand.